How to Build A Successful Business or Successful Entrepreneurs?
Starting a business and becoming successful is often part of the American Dream. But there is a difference between starting a business and building a successful business. Many businesses fail within the first few years of existence due to the lack of planning for the long-term. Successful Entrepreneurs in South Africa there is not enough vision and there is not enough done to strengthen the business properly from the ground up.
If you want to start a business there is an easy way to get a better understanding of why some businesses fail and others don’t. When starting a business think about it similar to building a house. If done right it is protecting you against any kind of storm or danger of the outside world and will last for a long time. It offers shelter and protection. For you and your business that could be translated to that you want to have a business that is able to weather economical ups and downs (=storm) and that will provide income to pay the bills (shelter and protection).
When building a house there are several different steps you need to follow to have the house build. You know you want a house, but you got to pick a location and get an architect to plan everything out. In the business world that would be: you know you want to start a business, but you have to come up with a business idea and work out a business plan. The next thing for the house would be to build the foundation (and eventually the basement) for the house. In the business world – you got to build the initial infrastructure (example: connecting with vendors, find a manufacturer for your product, create a sales team, rent office space, get a delivery truck, etc.). Once that is in place you able to actually do business and earn some money. But you are not completely done yet. You need to build a frame, put in windows and you also need a roof on house. For your business this means that you pay off debt, improve business processes and get professional help when needed (example: find a tax accountant, select a payroll service, etc.).
Once the house is build you probably want to fill it with furniture and make it livable for the future. Nobody wants to sleep on the floor, right. Again translating this to the business world it could mean that you invest money you earned back into your business. You buy machinery instead of leasing it. Eventually you buy a building, hire more staff, develop more products, move into new markets, build up a high cash reserve, and buy other businesses and so forth. This is often the step where winners and losers separate. Re-investing money into the business is a key factor for success. If you go and spend all the money on your own salary to buy things you have nothing to go back to when the economy slips into a recession or if disaster strikes.
The successful business owner has build up a cash reserve or can borrow money from bank – securing loans with the assets of the business. Going back to building a house this pretty much matches the same efforts. You pay off your mortgage and have equity available to eventually borrow against when emergency arises. Emergencies do not include paying off credit cards to use them again or to buy a car. Financially responsible you should be looking at the long term and not finance short-term goods with long-term debt.
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Difference Between An Affiliate & Super Affiliate
It's a bird, it's a plane, it's Super Affiliate! Corny, but "super affiliate" is the new buzzword for affiliates who are both ambitious and successful at affiliate marketing. There are wild claims online about affiliate marketing: Make Millions Overnight! Never Work Again! Unfortunately, these claims are usually false. To go from being a plain affiliate to super affiliate takes a lot of work. In short, you need to be an affiliate of steel.
The vast majority of affiliate marketing sites online are run by people who have no great interest in turning a huge profit. For example, you'll find thousands of blogs where people put up a few Amazon listings and/or Google links on the off chance that a passing browser will click on them. That's all well and good, but this is no way to make a dent in the affiliate marketing game. To be a super affiliate, you need to treat affiliate marketing as a job, not just something that you do on the side to put a couple of bucks in your pocket.
There is a misconception that affiliate marketing is not a real business. After all, the affiliate is not putting out a product. This is patently false. Even though an affiliate marketer is not manufacturing a product, he or she is still offering the product up for sale. An affiliate marketer still needs to be in charge of search engine optimization, custom content, quality web design, financial management, and everything else that goes into running a successful e-business. As with any business, an affiliate marketing plan is only as strong as the amount of work you put into it.
A super affiliate will be able to turn as hefty a profit as a standard businessseveral sales a day on a number of different fronts. Remember, successful affiliate marketers don't necessarily stop at one site. They set up a variety of affiliate sites with a good web address, quality web design, and lucrative affiliate marketing opportunities. Additionally, once you start selling at an accelerated rate, some affiliate programs will promote you from regular affiliate to super affiliate. If you start sending sales and traffic to a business, they will reward you with better terms.
This isn't an easy proposition, but it is possible. Make sure that an affiliate program has a corresponding super affiliate program in placebetter terms for more sales. Even if they don't, an affiliate with good terms up front can really pay off if you're able to make a several sales a month. Affiliate programs with great terms are also sometimes referred to as super affiliates. Find these and you know you'll have a good marketing in place at the start.
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I believe the spiritual aspect of life, especially to entrepreneurs, is very important. While business may be the focal point for an entrepreneur's life, it's your outlook on life that shapes what kind of person you are.
Having a strong sense of self can benefit your business in many ways. The down periods and business 'tragedies' are not so bad for the entrepreneur that is spiritually centred. Don't take life too seriously is a phrase that every entrepreneur should take to heart and remember during the ups and downs of business.
I just finished reading a blog post from an entrepreneur friend of mine about meditation. My friend is meditating, and he's doing it a lot, which I find quite admirable. If he isn't careful he might give up business all together and follow the path of the monk searching for enlightenment, which may not be such a bad thing and perhaps even more rewarding than business ever could be.
I've attempted meditation for many reasons but more often as a method to deal with tough times in my life. I realise the need for meditation and spirituality during all times of life but as I'm sure many of you can identify with me when I say I don't look for help when times are great, I'm too busy revelling in the excitement.
As an entrepreneur I consider myself quite a creative person. I'm not gifted in art or music but certainly as a writer and business creator/manager I feel that I am definitely more bohemian than most. I think most entrepreneurs feel the same because we are not following the same path a lot of other people take when they work a normal job. Often the thought of a 'job' is not appealing and the prospect of working 9-5 for a salary is daunting. We take a risk by being different and expose ourselves to the often adverse opinions of those that believe we are making a mistake by not seeking a standard career. It takes a person of strong character and personal convictions to stand up to what can be a barrage of negative feedback from your peers and family.
I'm also more sensitive to my environment and the people around me. I live a controlled life and make sure that I eat well, sleep plenty and by choice I don't drink any alcohol. I have nothing against drinking (in moderation), it's just a choice I've made. I don't party hard on weekends, again by choice because I prefer to get a good nights sleep so I feel good during the day. Because of this I don't get sick too often (touch wood) and I feel at the top of my game everyday. I'm not saying do what I do, it's possible to party and drink and have a good time and be a very successful entrepreneur, just remember moderation and balance and your health should always be your primary concern.
A spiritually fulfilling life can be very rewarding. It provides a strong personal framework that offers stability during tough times and allows you to keep perspective when business is booming. It's not easy to be disciplined but as usual, for those that put the effort in the rewards are there.
Ideas For New Products And Inventions
Successful Entrepreneurs Are...
They see beyond obstacles. They focus on possibilities rather than
dwelling on limitations.
We hear many stories of men and women who have created great
enterprises from ideas others had rejected or said will never work. We are
inspired the most by stories of those who succeeded against all odds. As
an entrepreneur, you have the need to create, to start something that never
was or to improve upon an exciting product or concept. To bring forth
something new does not come without challenges.
Choose not to dwell on what you dont have (lack of money, time, support
or other resources). Make a choice to focus on what needs to be done to
manifest your idea and then make it happen! No more excuses! Stop
blaming others, your circumstances or yourself for why things dont turn
out as you thought they would. When we choose to focus on abundance
rather than lack, we harness the power to create and attract what we need
to achieve success. Those with sight see what is, but those with vision see
what can be. What are the possibilities in your life, what are the
possibilities for your business?
They plan well, and execute effectively.
Sun Tzu, in his book, The Art of War he wrote, the art of war is a
matter of life and death, a road to either safety or to ruin. The art of war is
governed by five critical factors. These are the way, the weather, the
terrain, the leadership and the discipline." Without a solid business
strategy, you become, by default, reactive rather than proactive. Reactive
businesses cannot grow into sustainable and competitive enterprises
because there is no roadmap to do so. Sun Tzu's five critical factors apply to contemporary business strategy as much as they do to historical military operations. To drive your business
using the art of strategy, it is essential to establish or clarify the overall
vision and goals of the organization (the way); understand the operating
environment facing the business (the terrain); develop objectives and
specific strategies for the organization to address (the weather); ensure
strong management to guide and motivate staff and to implement the
strategies in a timely manner (the leadership); and develop a robust
organizational structure, effective supply chain management and ensure
that performance is monitored against the stated objectives (the
Entrepreneurs often have great ideas, but in a zest to make it a reality, fail
to plan properly. This failure to plan can sink even the best of ideas.
Address the 5 critical factors as soon as possible by creating your strategic
plan if you havent already done so. If you have already created your
strategic plan, it doesnt hurt to give it the once over to ensure all the
critical factors have been addressed.
3. Problem - Solvers
They see a problem as an opportunity for growth and strategically seek
Are you solutions-oriented? How do you react when faced with a business
problem? Problems are just opportunities for growth and development in
disguise. Problems test you; they challenge you to change the way that
you think. There are thousands, if not millions of great inventions born
from perceived problems or accidents.
George de Mestral, a Swiss engineer, returned from a walk one day in
1948 and found some cockleburs clinging to his cloth jacket. When de
Mestral loosened them, he examined one under his microscope. The
cocklebur is a maze of thin strands with burrs (or hooks) on the ends that
cling to fabrics or animal fur. By the accident of the cockleburs sticking to
his jacket, George de Mestral recognized the potential for a practical new
fastener. It took eight years to experiment, develop, and perfect the
invention, which consists of two strips of nylon fabric. VELCRO, the
name de Mestral gave his product, is the brand most people in the United
States know. It is strong, easily separated, lightweight, durable, and
washable, comes in a variety of colors, and wont jam.2
Learn from George. Begin to look forward to your next problem; if you
look carefully enough, it may be a great blessing in disguise. What
creative and/or strategic solutions can you come up with and implement?
4. Risk -Takers
They are not afraid to challenge the status quo nor, are they afraid to take
the road less traveled.
The great people of this world are not the ones who did what had always
been done, they are the ones who stood up and said, how I can do this
differently? Great people are bold, they dare to dream, and they are
courageous in their endeavors. Little people are timid; they are scared to
dream and to avoid disappointment they refrain from great endeavors. It is
better to try and risk not reaching the desired end, than never to try and
never know what could have been. The level of success you may desire to
achieve may not have been paved by any before you. You may not be only
taking the road less traveled, but a road never traveled.
In order to succeed, sometimes you have to break the cycle of what
everyone says is fact and believe in what you know to be true. Christopher
Columbus knew the truth that the world was round even when the facts of
his age said it was flat. What would have happened if Columbus accepted
the norm and didnt challenge the status quo? This is not to say do not
heed good advice, as a matter of fact it is wise to seek good counsel. But
there are times when we have to make choices, small ones and big ones
alike that are contrary to popular opinion. These are the times when you
must separate the facts from the truth. The fact may be that you have a
great business idea, but no money to get it off the ground; however, the
truth is that you live surrounded by an abundance of all you need to get
your business off the ground but you have to learn how to tap into it. This
is where you must be creative, do something that you have never done
before; boldly seek partnerships, mentors and coaches to help you. Are
you afraid to take bold risks? Will you be content with playing it safe and
spending the rest of your life wondering what could have been?
They realize serving precedes leading.
A servant leader does not just focus on the bottom line but focuses on how
she can be of service to others. A servant leadership model is an inverted
pyramid in which the president of an organization is at the lowest point of
the triangle and the customer is at the broadest edge as opposed to your
traditional leader on top of the organization model.
Robert Greenleaf is credited with the term servant leader. In his book,
Servant Leadership, Greenleaf noticed that the most successful
managers led in a very different way - they led through service rather than
through positional authority.
Resolve today that your leadership, as an entrepreneur, is not purely self-
satisifying and profit motivating. Leadership is not about control and
manipulation, as it is only in service that one becomes great. Resolve to
be of service to your employees, shareholders, clients, suppliers and all
those you come in contact with.
If you are interested in learning more about servant leadership many
universities even community programs offer courses on the subject.
It is a worthwhile investment.
They don't quit. Instead, they fail forward to success.
Your first business venture may not work out as planned. Maybe neither
will your second venture or third. It is important to know that because
things dont always turn out as planned, it does not mean you are a failure.
Your business may have failed, but you have not! Smart entrepreneurs
learn from what didnt work instead of throwing in the towel all together.
Robert Kiyosaki actually said in one of his books that, unlike employees
entrepreneurs get paid to fail. What a strange statement, but it is true!
Entrepreneurs learn something valuable every time things go awry. As
humans we are programmed to learn by our mistakes more than our
successes. Did you know how to ride a bike the first time you got on one?
Could you use chopsticks as effortlessly as you can now? No! You learned
from your mistakes and eventually, you got it right.
By giving up, you throw away the opportunity to ever succeed. Every
time you stumble or fall in your entrepreneurial undertakings, rejoice, as
you are one step closer to success! You may have to change what you are
doing slightly or dramatically but whatever you do, don't quit!
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